Video with Molly from DigitalMarketer showcasing how to create successful, high converting facebook ads with Snagit. Molly uses Snagit for Mac but the same applies for the PC version.
Use screencaptures and product shots together with Snagit arrows and other stamps, callouts. For Facebook ads you need to keep the text below 20% of the total image area. Use the blur to remove elements and create interest to go on and click the ad. Add red text and elements for “pop”.
I also suggest you check out SuperStamps for a lot of great content for your ads.